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HockeyDecember 2025

Elite Hockey Training: How One Skills Coach Built a Data-Driven Practice

Elite Hockey Training

Mike Chen, an independent hockey skills coach, used SportVideoReview to differentiate his training business and provide professional-grade analysis to his clients.

Key Results

95%

Client Retention

+40%

Revenue Growth

30+

Analyses/Month

4.9/5

Client Rating

The Challenge

Mike Chen runs Elite Hockey Training, a one-person skills coaching business in Vancouver. He works with 25-30 youth hockey players, offering private and small-group training sessions.

Before SportVideoReview, Mike struggled to differentiate his services from other skills coaches in the area:

  • Parents wanted to see concrete progress, not just "trust the process"
  • Competing coaches charged similar rates for similar services
  • No way to objectively demonstrate the value of training sessions
  • Time-consuming to manually review game footage for each client
    • "Every parent asks the same question: 'Is my kid getting better?' I knew they were, but I couldn't prove it."

    — Mike Chen, Owner

    The Solution

    Mike started using SportVideoReview in October 2025. His approach:

  • Request game footage from parents (usually already on YouTube)
  • Run Full Analysis on each player's games monthly
  • Use insights to customize training sessions
  • Share progress reports with families

    • The Business Model

    Before SVR

  • 1-hour training sessions at $80
  • No structured feedback system
  • High client turnover (parents shopping around)
  • Limited differentiation from competitors

    • After SVR

  • Training sessions remain $80
  • Added "Performance Analysis Package" at $29.99/month
  • 95% of clients opted for the package
  • Additional revenue of ~$750/month

    • How It Works

    Monthly Workflow

    1. Parents share YouTube links to recent games

    2. Mike runs Full Analysis (cost: $9.99 per analysis)

    3. Reviews AI insights and adds personal observations

    4. Sends custom report to family

    5. Adjusts upcoming training based on findings

    Training Session Integration

    Mike now starts each month by reviewing analysis data for all clients:

  • Identifies common areas for improvement
  • Creates group session themes based on data
  • Develops individual focus areas for private sessions
  • Tracks progress against previous months

    • Results

    Client Retention

    Client retention jumped from ~70% to 95% after implementing the analysis program. Parents report feeling more "in the loop" about their child's development.

    Revenue Growth

    Between the analysis packages and reduced client churn, Mike's monthly revenue increased by approximately 40%.

    Referrals

    Word-of-mouth referrals increased significantly. Parents share the analysis reports with other hockey families, showcasing the unique service Mike provides.

    "Other coaches don't offer anything like this. When parents see the detailed reports their friends are getting, they want the same thing for their kids."

    — Parent testimonial

    Coaching Quality

    Mike reports that his own coaching has improved:

  • AI insights sometimes catch things he misses
  • Data-driven approach forces structured thinking
  • Easier to communicate with parents about development
  • More confident in training program design

    • Client Feedback

    Parents consistently praise the analysis program:

  • "Finally, a coach who shows us exactly what he's working on"
  • "The progress tracking is incredible—we can see improvement month over month"
  • "Worth every penny. Other coaches just say 'good job' after practice"

    • Lessons for Independent Coaches

    Mike's advice for other skills coaches considering video analysis:

    1. **Position it as premium**: Don't give analysis away. It has real value—charge for it.

    2. **Make it easy for parents**: Ask for YouTube links they already have. Don't make them upload anything.

    3. **Add your expertise**: AI insights are the foundation, but your knowledge makes them actionable.

    4. **Track over time**: Monthly analysis creates a story of development that parents love.

    5. **Use it in marketing**: The data-driven approach is a genuine differentiator.

    The Numbers

    | Metric | Before SVR | After SVR |

    |--------|------------|-----------|

    | Monthly clients | 25 | 30 |

    | Retention rate | ~70% | 95% |

    | Monthly revenue | ~$5,000 | ~$7,000 |

    | Referrals/month | 1-2 | 4-5 |

    About Elite Hockey Training

    Elite Hockey Training is a Vancouver-based skills coaching business specializing in skating, shooting, and puck handling development for youth hockey players ages 8-16.

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