Calgary Soccer Association - Case Study

The Challenge

Calgary Soccer Association (CSA) manages 12 competitive teams ranging from U12 to U18, with over 20 coaches across the organization. Before implementing SportVideoReview, they faced several challenges:

Inconsistent player evaluation methods between coaches

No standardized data to track player development across age groups

Coaches spending 3-4 hours per game on manual video review

Difficulty identifying players ready for promotion to higher levels

Limited objective data for parent communications

"Every coach had their own system. When a player moved up a level, the new coach was essentially starting from scratch."

— Robert Williams, Technical Director

The Solution

CSA implemented SportVideoReview organization-wide in September 2025. The rollout included:

Club Pro plan with unlimited coach access

Standardized analysis workflow for all teams

Central dashboard for technical directors to monitor all teams

Training sessions for all coaching staff

Implementation

Phase 1: Pilot Program

CSA started with their U16 and U18 teams—coaches who were already tech-savvy and would provide valuable feedback. After two months of successful use, they expanded to all competitive teams.

Phase 2: Organization-Wide Rollout

The technical director created standard operating procedures for video analysis:

All competitive games analyzed within 48 hours

Full Analysis tier used for league games

Basic Analysis for friendlies and tournaments

Monthly review meetings using SVR data

Phase 3: Integration with Development Pathway

SVR data became part of CSA's formal player development pathway:

Quarterly player reviews incorporate analysis data

Promotion decisions backed by objective metrics

Individual development plans reference specific areas for improvement

Results

Time Savings

Coaches report saving an average of 3.5 hours per game on video analysis. Across 12 teams playing approximately 20 games per season, that's over 800 hours saved organization-wide.

Consistency

With standardized metrics, technical directors can now compare player performance across teams and age groups. This has improved:

Talent identification for provincial programs

Player promotion decisions

Communication between coaching levels

Parent Relations

"The biggest surprise was how much it improved our relationship with parents. When we can show objective data, conversations about playing time and development become much more productive."

— U14 Head Coach

Coach Development

Newer coaches report that SVR has accelerated their own development. Having access to AI-generated insights helps them learn what to look for in game footage.

Key Learnings

CSA's Technical Director shares three lessons from their implementation:

1. **Start with buy-in**: Get key coaches on board first. Their success stories help convince skeptical colleagues.

2. **Create standards**: Don't let each coach use the tool differently. Establish organization-wide procedures.

3. **Use the data**: The analysis is only valuable if you act on it. Integrate SVR data into existing processes like player reviews and development plans.

What's Next

CSA plans to expand their use of SportVideoReview to include:

Pre-season opponent scouting for all teams

Integration with their player database

Parent portal access to player progress reports

About Calgary Soccer Association

Calgary Soccer Association is one of Alberta's largest youth soccer organizations, serving over 2,000 players annually through recreational and competitive programs.

How Calgary Soccer Association Unified Player Development Across 12 Teams

Key Results